Services & Insights

We offer monthly consulting for music radio stations. During the 45+ years of my career I have increased ratings for CHR, AC, Country, and Rock formatted stations. Our most recent success is AC station WRMM (Warm 101.3) in Rochester, NY, where the station hit all-time record highs 12+ and the Women 25-54 share was "insane!" 

"This is the kind of performance that is all-important in today's environment, where every ad dollar is fought for like a heavy-weight championship fight," says Mike McCoy. "It takes the pressure off the sales force because buys become automatic when the ranking is that high. Money begins to flow, budgets are exceeded, and the whole station takes on a victorious nature that ensures future wins." 

MUSIC - We will help you get the music right and work on clocks, categories, and rotations. Play the right hits - at the right time!

MORNINGS - This is where your listeners start their day. Give then a reason to turn YOU on! We'll work with your talent or help you find the right one.

MARKETING - The station's position must be identified first before it's marketed. Some of the best marketing can be done on your own radio stations and websites. It's good cross-promotion!

Unlock your full potential with our talent coaching services. We specialize in working with a diverse range of individuals, from young on-air talent to seasoned veterans. Our proven approach, based on the fundamental principle of the 5-P's, Proper Preparation Prevents Poor Performance, has consistently led to significant improvements in both ratings and career success for our clients. Reach out to us today to start a conversation about how we can help you achieve your broadcasting goals through talent coaching.